Engajamento de pessoas através da aplicação de gamificação em um centro de distribuição de uma empresa de varejo

Abstract

In recent years, organizations have become increasingly competitive in order to optimize their operations in order to position themselves stronger against competitors. In this context, employee engagement becomes essential for companies to achieve their goals and create challenging goals for their employees. The present work had as objective to show the results achieved through the implementation of gamification as a tool of engagement in the logistic process in the environment of a distribution center. The same work is characterized as an applied, quantitative and descriptive research, using the concepts of bibliographic research and case study for the correct presentation of the study. Therefore, the indicators of Service Level and Internal Malfunction were compared in the period when there was a traditional engagement methodology with the results of the period in which gamification was applied. The results of the study show the impacts of gamification on the aforementioned performance indicators, such as a 1,19% increase in the Service Level delivered by the operation and a 40% decrease in losses compared to the same period of the previous year, and the method applied with the due to adaptations to the distribution center and that the application of the methodology can bring gains in employee productivity as well as reduction of losses in the internal processes of the organization.