Análise da aplicabilidade da tecnologia de identificação por rádio frequência (rfid) em uma lavanderia industrial localizada no estado do Ceará: um estudo de caso

Abstract

In the past decades, the markets is becoming increasingly competitive and it’s being required from the companies high service levels not only in terms of their own production process but also a synergic integration with it’s Supply Chain, so that the logistics, linked to the information technology, began to play an essential and strategic role in the survival of the enterprises. In this context, the present study aimed to analyze the implementation of the Radio Frequency Identification (RFID) in an industrial laundry located in the state of Ceará, verifying the criteria to be taken into consideration in its adoption, its positive and negative impacts and highlighting how is its practical utilization, from the strategic to the operational level. The research is characterized as a qualitative and applied research, being classified as descriptive research where were used technical procedures, such as bibliographical research, documentary research and case study, supported by the utilization of the conceptual model for the study of innovation adoption, proposed by Nemoto (2009), also combined with the application of questionnaires and interviews. The results show that the RFID technology is applicable in the context of the studied company and that its use has proven to be effective and is a key in the company’s Supply chain integration, contributing to the improvement of the service levels.