Atores críticos em um empreendimento social: o caso do programa celebrando restauração

Abstract

This paper proposes to analyze the performance of the critical actors of the social enterprise Celebrating Restoration, a program of the Central Baptist Church of Fortaleza, that aims to help people overcome their addictions, emotional traumas, bad habits and destructive behaviors. This search was made through the characterization of the program as an action of social entrepreneurship, identifying those who are the main actors involved with Celebrating Restoration (CR) since its inception and analyzing the contributions of the agents identified for the development and success of the program CR. The theoretical framework studied the main concepts about social entrepreneurship, conceptions about the subject in Brazil, the actors involved and, finally, the life cycle models of this type of enterprise, identifying and analyzing the one closest to the case studied. In methodological terms, a qualitative research was used as the approach of the problem through a case study. The critical actors of the Celebrating Restoration program were known, such as Luís Fernando, Cameron Young, Nelson Massambani, Roswitha Massambani and Armando Bispo, who had decisive participation through their actions for the emergence and growth of the program, including, with the last three mentioned, the coordination of the project to the present day. In addition, the results suggest that Celebrating Restoration is a relevant program that contributes positively to society through its actions both within the city of Fortaleza and also expanding and implanting the method in other Brazilian states, becoming relevant nationally. It is hoped to contribute to the dissemination and expansion in the academic environment of the program Celebrating Restoration, since the theme is pertinent for the whole society and brings alternatives through its action to common problems of the reality of Brazilian citizens.