Recomendações de desenho para uma fonte tipográfica de sinalética para a Universidade Federal do Ceará.

Abstract

The main goal of this study is to list recommendations for the construction of a display typeface for the use in signage projects from the Universidade Federal do Ceará (UFC). While the introduction of this project analyses and compares university’s attitudes regarding the typographic field, the theoretical background explains and differentiate the classification and characterization of text and display typefaces (or for titles), and also discuss typeface’s characteristics for signage and wayfinding. In the methodology, we explore the possibility of association between semantic topics and shape correlations that will serve as background to the project for a typeface for UFC through the Teaching Method of Typographic Characters Through Collective Drawing (MECOTipo), from Leonardo Buggy (2007). We also stablish parameters for comparative studies of any typeface acquired on the references of the bibliographic background. Thanks to this, we list recommendations based on empirical and optical criteria, which are fundamental for the conceptualization for a typographic typeface, not only for the Universidade Federal do Ceará but also for everyone that wishes to draw type characters. In this study is evident that type classification is a field with constant addition of new information; that characteristics for text typefaces are much more solid than display typefaces; that studies for signage and wayfinding should and must be always in motion and that mathematical values for type drawing can serve of great help for beginners in conceptualization and typeface drawing.