Aromas organizacionais: um estudo introdutório sobre as possíveis intervenções dos aromas dentro das empresas

Abstract

In the current context, both in the national and international scenario, exist a lack of reference to the study of environmental scents inserted in the organizational culture and like a influencers of organizational behavior, an approach in which the lack of scientific work is even more accentueted in the Administration field. The interest for the object of study arose because the researches on environmental scents in the organizations are focused mostly for olfactory marketing. This research investigates aroma (smell, odor) as an element of organizational culture and its influence on employee behavior. This exploratory study instigates a descriptive and causal plan for seeking to identify the relationship between organizational scent with organizational culture and behavior, based on the perception of professionals. The means is a field study using quantitative analysis of the data collected. 118 professionals engaged in various types of organizations in the State of Ceará (distributed in services, industry and independent professionals) participated in this research. The majority of respondents were female with 62.5%; Aged between 18 and 30 years with 52.1%. It was observed that 66.7% identified culture as premises, values and norms shared by all members of the organization; 49.6% attribute the existence of organizational culture as a factor that makes employees feel part of the culture developed. In the analysis of the aromatic perspective it was evidenced that 51.8% of the respondents attributed to the aromas the innovative presence in the organizational environment; 46.1% identify the aroma as part of daily life; 44.4% attributed aroma as the creator of greater dynamism among groups of different segments; 50.9% identify the aroma as a stress reducer; And 52.1% believe that aroma stimulates creativity.