Análise da viabilidade econômico-financeira da abertura de uma loja de compartilhamento de roupas femininas

Abstract

The sharing economy, although a recent and a little known phenomenon, has grown substantially in recent years. The technological advances and the increasing level of use of sites and applications contributed to their dissemination and reducing costs. The possibility of have access to goods and services for a more accessible price without having to acquire it, to meet people with similar tastes and styles, and generate income from the provision of idle items, are the biggest advantages of the economy sharing. Within this scenario, it has arisen in large cities of Europe and America, a concept of roupateca, which works as a shared wardrobe. In view of the business opportunity proposed, this work has as purpose to present the economic-financial analysis of opening a women's clothes sharing store in the city of Fortaleza. Based on bibliographic research and field research, investments estimations were made, receipts, costs and expenses, in order to verify the viability indicators. Also, scenario studies have been conducted where optimists and moderate scenarios presented positive indicators of viability and the pessimistic scenario presented negative indicators.