Proposta de modelo de negócios para uma empresa de reciclagem de garrafas long neck baseado no método canvas

Abstract

This work has as main goal to develop a business plan of a glass recycling company, more precisely long neck bottles, using the Canvas method, also known as “Business Model Generation”. The specific goals are to identify the steps of a business plan creation with the method mentioned above and to analyse not only the financial viability, but also the socioeconomic and strategical viability of the company. The methodology is presented as an applied research that adresses problems in a qualitative and quantitative manner and, in the light of the objectives, it is classified as a descriptive research. Finally, while developing this work, some of the technical procedures adopted were literature and documentary research and also case study. This work presents a chapter destined to literature which adresses issues about reverse logistic, glass recycling processes, benefits of recycling and a further study about Canvas method and its tools. In the case study are displayed five steps necessary to carry out this research, the results obtained in each stage and the strategic viability. In the conclusion, the initial objectives are presented. For future suggestions about this research, it is recommended a further study about the financial analysis and revenue projections, in addition to revenue’s diversification with the adaptation of the business plan to recycle different type of waste.