As políticas de gestão de pessoas nas instituições financeiras: um estudo de caso

Abstract

Because of the constant and intense changes in the world after the end of World War II, competitiveness and demand for high quality standards has become even greater. In this context, the financial capital is no longer seen as the most important resource for organizations, making room for a new vision, which considers people one of their most valuable resources. This work has the aim to analyze the policies used by the Banco do Nordeste do Brazil S / A to acknowledge, reward and train its staff, as well as investigate the theories discussed, whether these policies can be considered motivating. The present study is justified by providing a greater discussion of the subject, enabling knowledge and generating new questions. This is a case study of exploratory and descriptive as to the purposes, where data were collected through desk research and literature, the main source of documentary data, the Consolidated Standards for Internal Staff - CIN-STAFF, Bank's internal regulations governing the rights and duties of its staff. The analysis of the case study showed that people management policies used by the Bank of Northeast Brazil can be considered motivational in order seeking to provide its employees with opportunities for professional growth, continuing education, recognition, appreciation, appropriate the benefits needs of their employees and health and quality of life, thereby contributing to increased levels of motivation, productivity, quality and hence to organizational success.