A oratória como marketing pessoal da secretaria executiva

Abstract

We want in this monograph to study a oratories also marketing personal ad secretaries executive, deistic the importance of a good oral communication and the Executive Secretary’s working life, taking into account that their job is to work directly with public speaking and interpersonal relationships, to the social and management of a company. It is also the focus of this study to clarify the concepts and aspects of communication, the concept of marketing personnel and some demands in the labor market, as the various transformations that the secretarial profession had to face. The survey characterized as exploratory, was achieved by applying a questionnaire to evaluate the level of importance of good communication with emphasis on speaking and marketing staff of professional executive secretarial. After analysis, we concluded that some students even having to develop skills in oral communication, have some locks at the time of speaking in public and find it necessary to develop techniques of oratory as a tool of self-marketing.