Atendimento ao cliente como diferencial competitivo: da Seguro Total (nome fictício) - Fortaleza-CE

Abstract

Companies are no longer saving efforts for the customer feel comfortable within the company and satisfied with the products it offers. It is no longer a formal relationship between company and customer, but a personal relationship, in which the bonds are more narrowed, and the relationship is evident. This study aims to identify the strategies clearly used by a company in the business insurance to retain current and potential customers, understand the importance of service and your evidence today. With respect to methodology, it can be considered that this research is exploratory, will initially be conceptual, and qualitative and bibliographic nature, because it is a field research, data collection through an interview is the main source information to carry out this case study. The Relationship Marketing will guide the company to the foreign market, to the end customer as well as business partners, suppliers and employees. Marketing is not seen as a function, but a way of doing business, and is not restricted to a department, since everyone within the company should be aware, from the girl serving coffee to the highest executive. Thus, it is concluded that, for a growing company, you still need a good relationship with your customers, channels where these customers can express themselves and a constant search of the institution to satisfy the wishes of these consumers.