Os principais instrumentos de comunicação utilizados pelo relações públicas para atingir seus públicos-alvo

Abstract

This study aims to identify the overall main communication tools used by professional public relations to reach their target audiences. To this end was made with professionals working in the area of Public Relations. To achieve this goal was initially performed a literature search to conceptualize the profession, its goals, and public instruments. Secondly we conducted a field survey through a questionnaire with professionals already cited. Finally analysis was made of the results obtained through the search.