As práticas internas de responsabilidade social empresarial: um estudo de caso em uma instituição financeira

Abstract

This study aimed to investigate the perception of employees about the actions of corporate social responsibility in an institution's financial sector with its internal public. The case study was conducted in a Management Subsidiary of the Caixa Economica Federal in Fortaleza, Ceará State. It is based on the theoretical concept, main aspects and historical development of corporate social responsibility. Discusses the relationship of the organization with its stakeholders. Identify the main indicators of social responsibility with the employees. In the case study was conducted a survey of the internal actions of social responsibility developed by the Caixa Economica Federal, and applied a questionnaire to the participants based on indicators of the Ethos Institute and the assessment of internal social responsibility of the authors Melo Neto and Froes (2004) . The survey and the questionnaire focused on five indicators of internal social responsibility identified in the literature review, they are: relationship with unions; participatory management; remuneration policy, benefits and career; commitment to training, development and employability, and health care, safety and conditions. The survey results show that employees perceive the socially responsible company with its internal public.