Please use this identifier to cite or link to this item:
http://repositorio.ufc.br/handle/riufc/32658| Type: | TCC |
| Title: | O marketing sensorial utilizado na marca T-shirt in box |
| Title in English: | The sensory marketing used in the brand T-shirt in box |
| Authors: | Cavalcante, Quézia Souza |
| Advisor: | Silveira, Eveline Maria de Azevedo |
| Keywords: | Marketing sensorial;varejo;Estímulos sensoriais |
| Issue Date: | 2017 |
| Citation: | CAVALCANTE, Quézia Souza. O marketing sensorial utilizado na marca T-shirt in box. 2017. 24 f. Artigo (Graduação em Design-Moda) - Universidade Federal do Ceará, Fortaleza, 2017. |
| Abstract in Brazilian Portuguese: | Este trabalho teve como abordagem principal o marketing sensorial, e qual o grau de importância dado pelos clientes a ele. Para melhor compreensão do assunto, foi feita uma pesquisa bibliográfica, e uma pesquisa de campo com a marca T-shirt in Box e seus consumidores. A marca T-shirt in Box foi escolhida como objeto de pesquisa deste trabalho, por ser uma marca nova no mercado e que atende aos requisitos da pesquisa que é a aplicação do marketing sensorial no seu ponto de venda. |
| Abstract: | This work had as main approach the sensorial marketing, and what the degree of importance given by the clients to him. For a better understanding of the subject, a bibliographical research, and a field research with the brand T-shirt in Box and its consumers were done. The T-shirt in Box brand was chosen as the research object of this work because it is a new brand in the market and it meets the requirements of the research that is the application of sensorial marketing in its point of sale. |
| URI: | http://www.repositorio.ufc.br/handle/riufc/32658 |
| Appears in Collections: | DESIGN MODA - Projetos de moda |
Files in This Item:
| File | Description | Size | Format | |
|---|---|---|---|---|
| 2017_tccII_qscavalcante.pdf | 540,26 kB | Adobe PDF | View/Open |
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