O marketing sensorial utilizado na marca T-shirt in box

Abstract

This work had as main approach the sensorial marketing, and what the degree of importance given by the clients to him. For a better understanding of the subject, a bibliographical research, and a field research with the brand T-shirt in Box and its consumers were done. The T-shirt in Box brand was chosen as the research object of this work because it is a new brand in the market and it meets the requirements of the research that is the application of sensorial marketing in its point of sale.