Do artesanato ao paetê - a espetacularização dos figurinos de quadrilha junina: o caso da Junina Babaçu

Abstract

This study aims to identify the cultural elements in the 2016 Figurine of the Babaçu Quadrille, as opposed to applied industrialization in the current June festivals, with handicraft as the cultural representation. The link between costume, June festivals and fashion as expressive tools for the communication and representation of images within the scope of the cultural representativity of the June cycles was investigated, in order to investigate if the craftsmanship is still inserted in the confection of the costumes and what The influence of the cultural industry of fashion in the process of creating the costumes. A discursive analysis of the reading of the costumes used in the presentation "Boi babaçu, o boi do Brasil" was established, in which the traditional clothes were replaced simple and mended by costumes, props and luxurious characterizations, in order to investigate if the visual messages constructed by this Aesthetics integrate and preserve the elements of culturality.