Fora de moda: editorial fotográfico para divulgação de brechós de Fortaleza

Abstract

This study presents the development of a fashion editorial since the justification that directed the choice of theme to the executive schedule of stages of production. The vehicle chosen to publish the work was Revista Vós , a periodical produced in Ceará. The purpose of the editorial is to promote a way of consumption that deviates from the model of speed and programmed obsolescence of fashion product and compromise to rethink used clothes to inject new life in the shortened life cycle of clothing. The methodological choice spotted as an alternative was to fetch from Fortaleza thrift stores collections the pieces that make up the looks photographed for the editorial. The hope is that the work will help spread small local entrepreneurs who have thrift stores installed in permanent spaces or itinerant projects that participate in fairs and events organized by collectives.