Moda, corpo e classe social: a percepção da sensualidade feminina entre mulheres consumidoras do Buraco da Gia

Abstract

The clothing has acted and acts as a historical and cultural reference over the years, and from the observation of it we can discover much about a certain time and society. Over the years, women have been the most "affected" by this system called fashion, increasingly bombarded by information from the media, the woman's body is sensitized to the extreme with the help of clothing, generally small pieces that detach and leave in evidence body parts in a "show and hide" game. Regardless of social class, this image affects women, especially the younger and lower classes, and the way they look. This work addresses exactly how popular women perceive themselves as sensual beings and how much they absorb this image. For this, a qualitative study was carried out through bibliographical, documentary and field research. The field research was carried out throughout this year with visits and interviews at Buraco da Gia (popular shopping place in the city of Fortaleza Ce) with women between 17 and 25 years of consumption of this place and shopkeepers of the same. It has been noticed that this image sold in the media has a great influence on the way of dressing of these women and of the perception by themselves of that fact.