Análise de custos: estudo de caso de uma startup de publicidade utilizando métodos quantitavos

Abstract

This work is to analyze the costs of the services of a Statup Advertising through quantitative methods and produce relevant information for business management without the company have a formal system of cost accounting. To that end, concepts were reviewed, we performed a study of data from the study subject company, in addition to the rescue information on Advertising and new business models. In methodological perspective, this study was conducted in the form of research, through a case study where the problem approach is quantitative. Through analysis by linear regression, it was found that there is a relationship between the total cost and the amount of services provided, and that the total monthly cost of Startup can be explained by the level of quantity of service.