Viabilidade de implantação de um sistema de gestão ambiental baseado na NBR ISO 14001 em uma empresa de consultoria ambiental

Abstract

Environmental issues became part of the interests of business organizations because of environmental legislation, or because of the demanding market, or because of the positive marketing associated with environmentally friendly companies. Environmental management creates practices, designs, builds and manages social and economic activities so that corporations can enjoy in a conscious way the natural resources. The ISO 14001 standard exists to supply for the organizations the elements of an environmental management system - EMS effective and may be subject to environmental certification. Environmental certification is a written warrant that the EMS it’s conforms to the norm. Owning a certification can increase the company's competitiveness and improve her marketing to the consumer market. But, if there is no commitment of employees and their raising awareness, the SGA can fail so that the corporation can not get certified. This study aims to evaluate the feasibility of implementing an EMS based on ISO 14001 in an environmental consulting company located in Fortaleza, Ceará, according to the commitment situation with environmental issues of their employees. Semi structured questionnaires were applied with employees located at the company headquarters, which containing questions about personal behavior and in the company. The direct observation of the company's daily routine and documentary analysis was carried. According to the analysis of the questionnaire responses, there is general interest to participate of environmental programs within the company, where 95% of who answered the questionnaire say that they would participate if there were changes in routines and methods. The marketing was the option that was present in the first place in the question for the environmental certification would serve the company, getting the "will improve my work" with the second most marked. 70% of employees said they know what is sustainable development, and 60% said not need incentives to join pro-environment movements. Thus, there is the feasibility of EMS implementation, provided that they are intense training with employees and initial projects to be deployed as the management of waste and saving resources.