Gamificação e engajamento organizacional: avaliação de um programa de gestão de viagens corporativas

Abstract

The present work entitled "Gamification and organizational engagement: evaluation of a corporate travel management program" had as general objective to analyze the contribution of gamification in employee engagement to the improvement of travel management. And has as specific objectives: to investigate the problem that led to the application of gamification; describe the steps in the implementation of the elements of gamification gifts; compare the compliance with the travel policy before and after the implantation of gamification and evaluate your evolution; and analyze the level of engagement of the corporate travelers about the gamification program called Conscious Traveler. Adopted the exploratory nature research with qualitative approach, with the case study method. The data were collected by means of conducting an interview with the staff of a Department corporate travelers and travel company. The research was based on the company's internal records. It was obtained as a result that the gamification program in this case may have contributed to the reduction of the percentage of expired travel requests in advance, as well as reduced travel costs in General, stemming from the economy in airfares and hotel rates