Responsabilidade social: uma investigação dos impactos dos projetos sociais internos de uma empresa na visão de seus colaboradores

Abstract

The focus of the current case study is the impact of an internal social corporate responsibility projects, from the standpoint of the collaborators. The importance of Social Corporate Responsibility (as subject) is due to the fact that organizations are seeking increasingly to reach in a positive way their shareholders, community, external costumers and, especially, their internal public developing social projects. Before disseminating the concern with social corporate responsibility to the external public, the company has to ensure first that it is performing these principles with its employees. Based on this issue, the present work has as general objective to investigate the impacts the internal social projects of the Companhia de Agua e Esgoto do Ceará – Cagece (Water and Sewage Company of Ceará – Cagece) have from its collaborators’ point of view. The research is classified, regarding its purpose, as exploratory and descriptive; regarding its means, as bibliographic and with field resources, which was accomplished through case study. As for the data nature, it is classified as quantitative and qualitative. The analysis was based on the study of relevant literature and on the application of questionnaires to the organization’s collaborators. It was shown that from the point of view of the company’s collaborators, the internal social corporate projects impact motivation, well-being, life quality, professional development, the everyday routine of the employees’ relatives and the relationships among the employees. This way was proved that internal social corporate projects impact directly and indirectly the collaborators in several aspects.