Empreendedorismo e associativismo: estudos de casos com pequenos artesãos cearenses

Abstract

The craft is diverse and complex activity that lies within the creative economy, a wide range of productive activities based on creativity, skill and individual talent that generate income and jobs. The craft has great social and cultural value to include millions of Brazilians and link up with local traditions and knowledge of regional and national identity nature, both associated with social and economic exclusion and low competitiveness. This research aims to deepen the analysis of the impacts of option membership organization on the development of Ceará entrepreneurial craftsmen. For this, we sought to identify the factors that determined the choice via associative rather than individual entrepreneurship; describe the main difficulties inherent in the process of formation of associations; study the main effects (benefits and limitations) from the perspective of production and quality ; map the main effects (benefits and limitations) of the option for associations in marketing and financial perspective, to identify the effects of learning and development as a result of that option. This is exploratory research by addressing theoretical bodies and phenomena (creative economy, crafts and associations) yet little studied in intellectual production of Administration, Economics, Sociology, Psychology and Anthropology, among others. It is also a descriptive study for intending to bring out patterns and characteristics of agents and social media specific. By its nature, it is qualitative research and field study in the form of multiple cases as two craftsmen from the same association. We used semi-directive and literature, gathering knowledge that contributes to the knowledge field of craft, entrepreneurial career and associations. The research finds that craftsmen analyzed poorly exploit the various opportunities inherent to association.