O marketing na Era das Redes Sociais: Facebook - Fan Page

Abstract

This study seeks to analyze the evolution of marketing and understand the importance of Facebook in relation to the use of your Fan Page as a tool for dissemination of brands, products and services. He was made an overview on classical literature that deals with the topics: Marketing and Social Networking on the Internet so that if it were possible to follow the changes of the terms currently used by marketers. It was also observed transformation of the consumer market, consumer called 3.0. We conducted a descriptive study on the profile and habits of potential users of this media and tracing the path being trodden by sector marketing firms. We sought to understand the factors that make media Facebook in an effective marketing tool. However companies should note that to take the initiative to make a record of your brand on a social network is necessary to conduct a series of studies, research and planning. This ease of information dissemination on the Internet became the very dynamic environment, for now and instead give voice to consumers. Marketers are forced to use the classic principles of marketing in this new virtual environment of social networks with much greater caution and responsibility to make possible a strategic interaction with these potential promoters of your brand.