Análise do comportamento do consumidor em jogos online de redes sociais

Abstract

The research to be presented aims at analyzing consumer behavior in online games integrated into social networks, observing the division of the stages of the buying decision of the consumer as well as factors that influence it. To conduct the study, we designed a online application form based on the theoretical and obtained 133 replies. After the data collection, there was an analysis of the profile of these consumers. We also identified the important points that influence their behavior. Finally, the factors that are presented online games integrated into social networks should possess to achieve satisfaction and customer loyalty, as well as suggestions for companies that develop games that have the same target market consumer.