Fundos de investimentos: o perfil do investidor com relação aos principais riscos existentes das aplicações financeiras - estudo de caso no Banco Bradesco S/A, Agencia: 0624-Cambeba

Abstract

This monograph presents a study of investor profiles and their relationship with the risks involved in the investments. The general objective of this work it is developing a study of the investor profile in a commercial bank in Fortaleza, Ceará, Brazil, and the risks involved in the investment. Were established the specifics objectives: list the main types of investment funds available, define common risks and set the investor tolerance. The hypotheses raised were: risks involved in investments have interfer in the investor's profile; customers who invest has a good knowledge about the risks and the profile of the vast majority of respondents it is conservative. The research methodology is based on the relevant literature and in the practice field. We also conducted a survey among 176 customers of a commercial bank in Fortaleza. In general, we found that the profile is actually conservative and the types of risks that involve these investments are crucial to characterize the investors profile.