Festa na fazendinha: formas de consumo simbólico-cultural e de apropriação do rural por famílias urbanas

Abstract

This paper aims to discuss the new flux of interaction between the countryside and the city from the study of perceptions of urban households in relation to the rural restaurant named Vó Maria in the Chã do Jardim Community, based in Paraíba. The mentioned restaurant is a place in which expressions of new ruralities, cultural consumption and development policies highlight how the countryside and its representations become a product in the symbolic goods market. The qualitative survey included observation, questionnaires and content analysis of the restaurant’s guestbook. The results pointed out that the symbolic-cultural consumption of rurality implies in an aesthetic and sensory appreciation experience, produced between the real and the imaginary, common to certain lifestyles. Thus, the urban look represents the field as a cultural landscape and a scenary of leisure and entertainment practices.