Análise do PEIEX (Projeto Extensão Industrial Exportadora): comparativo entre o diagnóstico e as propostas a serem implementadas

Abstract

The contemporary business world is with the increasingly fierce competition. Many companies survive this pressure and turbulence, but need a good overall strategic planning and management improvements, process or product in various functional areas within companies to reach their goals and leverage to remain competitive and to excel in highly competitive market. The objective of this work is to demonstrate the relationship between the companies that are entering the market with some difficulty, they need some tweaking to improve their standards and participating in an outreach project known as PEIEX proposing improvements through advisory services to entrepreneurs with the main objective of increasing the competitiveness of these companies. Presented in this paper a more detailed explanation of strategic planning in the literature review focusing on methodology development and implementation of strategic planning, being more related to the phase of this process with the goal of the project enterprise diagnosis first and then be able to propose. As to the objectives the work was classified as exploratory. The survey was conducted by consulting the database project PEIEX secondarily maintaining the preservation of private data of these firms surveyed. We conclude that this study will contribute information relevant to the decision making of both managers extension project as the entrepreneurs who participate or intend to participate in the project PEIEX.