Perfil demográfico dos consumidores de jogos para smartphone de Fortaleza

Abstract

Smartphones are increasingly present in the routine of people. The resources they have are several. It is highlighted here the gaming market, which has a strong growing. To study the demographic profile of local players becomes important to strategize, define and target audience segmentation. Using questions that relate to demographic variables, was released a questionnaire seeking to establish, operate and interact data. And he answered by a sample is representative of the city of Fortaleza. The results are presented as simply and thoroughly as possible for the study.