O processo estratégico com destaque na vantagem competitiva: estudo de caso na empresa Grande Moinho Cearense S.A

Abstract

This work arises from the idea of understanding the strategic process and understand its consequences. Any company needs to formulate a kind of strategy to achieve some goal. Since the time of the cave man makes plans develops way to reach the best decision. The idea of this study is to explore the strategic process and its relationship with competitive advantage. It is necessary to implement an effective strategy process the company has good planning and organization as well as knowledge about the market, competitors, the internal and external environment, and technological advances in the area, suppliers and mainly meet the company's needs and its customers. To have a coherent strategic planning is also important to look at the organizational culture. Should invest in human and social part in the company because the employees are fundamental for efficient strategic deployment process. In general, to be successful in the strategic planning process all the areas should work together and aligned with the organization's goals.