The new is unreal: um editorial fotográfico para a revista Dazed & Confused

Abstract

This paper presents the development and realization of a fashion editorial since the conception of the theme and the justification that leaded its development, to the elaboration of schedules and the production of the fashion editorial. The aim of the editorial is to encourage the promotion of thrift stores as an alternative to the fashion consumer through the medium of elaboration of looks that can resignify the second-hand pieces and through the construction of a modern fashion image through the execution of an fashion editorial for the British magazine Dazed & Confused. To produce the editorial, the methodology chosen was the preparation and organization of a briefing and a schedule, after these steps, a search was initiated in Fortaleza’s thrift stores to find the pieces that were photographed on the editorial. The purpose of the editorial is to arouse the interest in the consumer, thus seeking to prolong the use of these pieces sold in thrift stores