"REVISTA-SE": produção de moda para a revista SELECT

Abstract

This study presents the development of a fashion editorial from the justification that directed the concept created up to the executive schedule of the production stages. The media chosen for the release was the seLecT magazine, a quarterly periodical produced in São Paulo. The purpose of the editorial is to promote the network of thrift stores REPASSA created to encourage the conscious consumption and appreciation of local enterprises, in order to promote sustainability, thus increasing the life cycle of fashion products. The methodological choice was the creation of an innovation project within the strengths market, using the fashion editorial as an essential tool for disseminating the network created using the pieces of the participating stores to compose the look of the photographic material. This work is expected to open the door to new outlets for used clothing and to encourage fairs and events in the city to promote small entrepreneurs, as well as to reflect on how we buy, consume and dispose of the clothes we wear.