A korporação Kardashian-Jenner: um estudo do impacto social da família Kardashian-Jenner através da imagem de moda, do marketing pessoal e do estilo de vida

Abstract

The celebrity-public relationship is seen by society as strong and multifaceted; these characteristics became more evident with the advent of social networks, generating a greater engagement of the parties involved in this relationship. Based on the impact of the image created by the Kardashian-Jenner family in followers on Instagram, this article, through a bibliographical and documentary research, proposed to understand how it is possible that these connections are established, reaching the understanding of that this influence takes place directly and is absorbed almost integrally by those who are influenced, transforming the image of the family into a mechanism of approval and gain in popularity.