O fluido estatuto do Eu e sua representação nos sites de redes sociais: uma análise do Instagram no Facebook

Abstract

The insertion of new media such as digital and social medias in our contemporary society brings consequences not only in the character of usage, but also on the way society understands and behaves in front of them (Lévy, 1999) . The advent of internet and massification of virtual relationships not only transformed the way we consume such media, but also how we relate to each other and how people see themselves (RECUERO, 2009) . The objective of this research is to analyze the appropriation of photography by social networking websites from the usage performed by users of Instagram, social media made for photography, and its integration with the social networking site Facebook, in order to establish its use with the self-image construction in these networks and the self-presentation ( Goffman , 1975) . In this work, we analyze not only the technical appropriation of virtual social networks, but the behavior stimulated over its users through social representation the internet users seek sharing their personal images (SIBILIA, 2008). Therefore, a qualitative and quantitative study was divided into two phases will be taken. For so, this research in the first phase a quantitative research, with questionnaires, and during the following phase, a focus group (DUARTE; BARROS, 2005). To make this research tangible, we will be using concepts of Virtual Social Networks and Virtual Communities of Recuero (2009) and Kozinets (2002), also concept of building the "self" and the self-presentation, Sibilia (2008 ) and Goffman (1975), respectively and finally , we also used in this work the concept of photography and virtuality, of Oliveira (2005 ) and Fabris (2004 ).