Cenas Bônus: um estudo sobre a transmidiação na narrativa da telenovela Lado a Lado

Abstract

This paper presents an analysis of the bonus scenes originatinated from the telenovela "Lado a Lado", produced by Rede Globo in 2012, which were published on the Internet. The material analyzed is part of the transmedia experience that the producers of the sop opera provided to the public by posting on the Internet complements the narrative of a television product. The intent of the study is to understand how the phenomenon of the transmedia happens in "Lado a Lado" inside the concepts of Henry Jenkins, in considering the bonus scenes as a singular event of the occurrence of this phenomenon in Brazil. At first, a historical overview is exposed on Brazilian soap operas, how is the structure of soap operas and modernization through which they passed, even in their narratives. Then, a discussion of the narrative is taken within the context of cyberspace defined by Lévy Pierry and transmedia. Finally, the bonus scenes along with all the chapters of the novel are analyzed using the methods of film analysis by Uwe Flick, the analysis of audiovisual narratives Lucia Miranda Correia Marques Moreira and the theoretical framework presented throughout the work. In conclusion, it is apparent that the bonus scenes, while a transmedia product, adds to the narrative of "Lado a Lado" just greater detail, since it does not even constitute a narrative universe that will translate into a transmedia narrative.