Mutirão: a relevância da fotografia no design social e o seu papel na construção de identidade de uma comunidade

Abstract

It is intended to analyze the importance of photography in the research and practice of social design and its role in the construction of a community identity, highlighting its application in the process of execution of a project that used this approach. Assuming that photography is a type of platform for observation of the social world, and in view of its definition, as well as photographic documentation, this project aims to clarify the relations between photography, social design and identity, with the framing and the understanding of a project undertaken by Canto - Escritório Modelo de Arquitetura e Urbanismo (EMAU) and Varal - Laboratório de Iniciativas em Design Social da Universidade Federal do Ceará, of the same institution. The research, based on the perspectives offered by the methodology of the case study, uses the photos that were carried out in Projeto de Transformação Ativa Praça Ecológica Guaribal, in the Serrinha neighborhood, as object of analysis and discussion. The hypotheses of the present investigation are directed to the study of these photos in search of the verification of the importance of the photographic documentation, the photographic look and the photography as instrument, document of process and strategy in the scope of social design.