Breve estudo sobre o comportamento de corretores e proprietários de imobiliárias em Fortaleza CE diante do cenário atual

Abstract

The general objective of this work was to present the Brazilian real estate market data, show situation, and that is the real estate, as are acting their owners and brokers before the current economic scenario, under emotional and professional. Were cited authors with great references in human motivation, such as Chiavenato and Cecilia Bergamini, as well as Daniel Goleman's emotional intelligence to do with motivation, to bring an understanding intrinsic and extrinsic of feelings in this category that need to develop emotional intelligence skills to stand firm in the real estate market. The methodology was a qualitative research of descriptive nature. The data obtained from the survey show that the professionals are generally optimistic about the future, especially the real estate owners, most are planning to expand their business. The data obtained from the survey show that the professionals are generally optimistic about the future, especially the real estate owners, most are planning to expand their business. After the completion of this research it was possible to conclude that this market is very promising, but the sector has undergone major changes in recent years and the REALTOR qualify to use these changes to your advantage. On the one hand changes in relevant legislation the industry favored the performance of the broker, but the brazilian economy is still quite unstable, which negatively influence the real estate market, not to mention the political instability also contaminate consumer confidence. However there are many prospects for improvement to the property market in 2017.