Expressão da cultura organizacional em valores e práticas organizacionais: estudo de caso na Ambev

Abstract

A company‟s organizational culture is its DNA and, in this current globalized context, it has risen to become a strong tool to boost competitiveness and to create strategic differentials. Given this, the research aims to study and understand the main aspects that influence a company‟s organizational culture and to verify how it expresses itself in fact, by measuring the perception of organizational values and practices in the object of this study, Ambev, at its subsidiary, the Fortaleza Direct Distribution Center. The research used a quantitative approach, concerning its purpose the methodology is descriptive and concerning its means it‟s bibliographic and a field research with case study. It was used the instrument IBACO – Brazilian Instrument for Assessing Organizational Culture and also conducted a study through all of the company‟s history, focusing on the evolution of its organizational culture. The results showed that amongst the values and practices in the study, the strongest traces perceived are the external integration practices and the professional cooperative values. It was also noted that the traces perceived the most are strongly related to the ones on the company‟s expressed values, both of them with a large focus towards a culture of result achievement.