Utilização de um método para seleção do portfólio de serviços de TI baseado no valor: o caso da empresa júnior da UFC Campus Quixadá

Abstract

The technology, since the emergence of industrial economy has an increasingly vital role in the production process, but with the uncertainty of the return on investment in IT. The return of the uncertainty of investment in information technology (IT) has been a major challenge for managers. Faced with the challenge of measuring the return on investments and control the risks arising from dependence on IT managers have yet to subjective subsidies, inaccurate, creating difficulties in maintaining the IT organization aligned with your business goals . Companies have used technological strategies to improve performance to increase competitiveness and reduce costs by adopting IT governance strategies. With the IPO of the organizations significant changes have taken place in the market, this is where comes in IT governance to provide greater transparency for shareholders on their investments. The need to have a good portfolio of IT services has been a competitive advantage of area companies to compete with competitors. From the portfolio management, IT executives have real-time strategic and operational demands. With the portfolio management IT executives have realtime strategic demands. The business value measures the impact on investment of an IT organization and the return in which it will have to organize the business value measures the impact on investment of an IT organization and the return in which it will have to the organization. In this work, a valuation methodology of IT services was applied, which used the value of the business in order to offer a portfolio of services for the Junior Company of UFC campus Quixadá, now in the planning stage to enter the market. We conducted a survey of managers who showed promising results. From the ranking of services generated using the value-based method, it is believed that the company must stand out from the competition at the time to enter the market.