Responsabilidade Social em discussão: desvendando trilhas e encruzilhadas

Abstract

This dissertation analyzes the progress in the perception of the social dimension of Brazilian companies when constructing another parameter of social management, in the light of ethics and corporate social responsibility. The choice of the political significance of social responsibility in the global community,current transformations in the last three decades. It is intended to highlight a reflexive thinking, able to move in an analytical sphere that takes account of the macro and micro contexts, where they intersect different social actors, protagonists of what has now been called "responsibility social". In the methodological course, in addition to developing a bibliographical and documentary research, We conducted a case study in the State of Ceará with the J. Macedo Business Group, in order to research on new configurations in the political citizens in the interior of the public spaces, under the denomination of the call social responsibility.