Ética na administração contemporânea: seria esta uma questão?

Abstract

From the text "Ethics: To be or not to be? Is this a question? "Published in the Proceedings of Enanpad 2006 there was actually a discussion can be ethical marketing relationships in a competitive environment in which organizations are embedded. In this article, we address the ethics not as a prerequisite to building business relationships, as in the article mentioning, but the way it tends to be understood by organizational actors. We wondered, founded by the ethical concepts of classical and modern philosophy, it is possible the exercise of ethics within the capitalist mode of production? What is with the convention call ethics in management would not be a moral dated historical and spatially? There is an "ethical" than social? The concepts of Directors aware of the problems generated in the field of their own action? We infer that respondents perceive the importance of morale, which they named ethics, however, we believe it is necessary to better understand the real meaning and dimension to the contemporary management of this term. Herein lies the purpose of this essay.