Responsabilidade Socioambiental: uma avaliação do setor de cerâmica na região metroplolitana do Cariri – Ceará

Abstract

The competitive and globalized scenario of the last decades of the twentieth century, demandes responses from the global company, which now incorporates new competitiveness criteria. In this context, corporate social actions begin to modify their profile in search of a new standard that considers ethical and responsible relations, which concern society and the environment. It is undeniable that the theme Socio-environmental responsibility (SER) has been the central focus of recent discussions in different aspects; thus, the approaches focused on the environmental question still seem to constitute a field for numerous investigations. The sector proposed for the analysis in the ceramics sector of the Metropolitan Region of Cariri – RM Cariri – CE, which has admittedly, a high negative environmental impact. The research contributes to the understanding of the practices that involve business organizations related to the ceramic sector in the management of the environment, presenting as a problem: what level of the commitment of companies in the red ceramic sector in the Cariri-CE Metropolitan Region with principles of the SER? In order to apply a methodology for measuring the SER, with the application of a questionnaire to the companies in the sector for the construction of a Social and Environmental Responsibility Assessment Index (IRSA), by means of six dimensions, using the Delphi Method and the multicriteria analysis for decision making, through Hierarchical Processes Analysis(HPA). In a ranking of the dimensions that present the best performance relative to the RSA, they are: Minimization of roads and exits; Management of impacts on the environment; Commitment to social responsibility; Improvement of environmental quality and Education and environmental awareness, the last three having registered low levels of responsibility. The SER, in its systemic character, connected to standards of business excellence, but also to ethical principles and values, participant and determinant, in a higher instance, of sustainable development patterns, is not a reality of the sector, as the limited indexes of its dimensions and general index, with low rank. Thus, relations involving productive systems and environmental connections, as support for sustainability and development mechanisms, seem to be extremely compromised in the sector.