O balanced scorecard como ferramenta metodológica para diagnóstico de gestão estratégica

Abstract

Methodology for using the Balanced Scorecard strategic management as a method proposed by Kaplan and Norton (1997) was adapted for university libraries. An interdisciplinary research group (UNILAB / UFC / UFCA) developed The BSC methodology to be used by university library to analyze its strategic management To apply this method the university library has to following nine steps: set the selected organizational unit, to establish or define the vision and mission of the organization; swot to analyze and determine overall strategies, defining perspectives, selecting strategic objectives, indicators and targets for each objective and suggest strategic actions, and develop the strategic map. It is concluded that the proposed method showed possibilities for effective university library and serves as an inspiration and north to the deepening of certain strategies as essential for the consolidation and growth of academic institutions, and encourages continuous pursuit of learning and excellence to fulfill the social mission of the university library.