Intra-empreendedorismo e dimensão cultural: um estudo com trabalhadores de uma empresa cearense

Abstract

This is a study on practices of intrapreneurship in a group of employees of a large company in Ceará, with national and international performance, located in the metropolitan region of Fortaleza. The research objectives were to identify and describe intra-entrepreneurial practices, and relate them to the behavior of senior management; to relate the commitment of employees with these practices and identify the dominant style of leadership in the company. Each assumption was evaluated in the light of data found in the research field aiming to answer the initial questions. The methodology was qualitative and descriptive case study. It was adopted as an instrument of data collection, i.e., structured interviews with nine employees based on the conceptual basis of intrapreneurship. For data processing we used the method of content analysis, establishing an information processing and frequency of messages, sorting into categories. We observed in the studied company practices of intrapreneurship encouraged by top management. There is a relationship between the commitment of its employees and the practice of intrapreneurship, to the extent that people have a clear vision of their goals and have attitudes that enable the implementation of these objectives, reflected in the commitment to facilitate the company’s vision . The assumption of a relationship between autonomy and practice of intrapreneurship was not confirmed, however, the theoretical statement about the influence of entrepreneurial practice in intra-organizational support for innovation and addressing the challenges of the market were reinforced empirically.