Avaliação da influência da percepção de práticas de responsabilidade social corporativa sobre o comportamento organizacional no setor têxtil

Abstract

This paper provides an assessment on the effects of the perception of Corporative Social Responsibility practices over organizational commitment in textile companies in the State of Ceará. Previous studies which have dealt on the relation between Corporative Social Responsibility and Organizational Commitment affirm that Corporative Social Responsibility enhances feelings of identification, as well as engagement, retention and performance by company employees. The hypotheses of this study test the impact of all dimensions of Corporative Social Responsibility over the affective, normative and instrumental dimensions of Organizational Commitment. It is a descriptive quantitative research, which employs methods of exploratory and confirmatory factorial analysis in order to assess and validate data-gathering instruments within the Ceará textile industry context, and structural equation models in order to identify the impact of perceptions of Corporative Social Responsibility practices over dimensions of organizational commitment and multi-group analysis, which assesses the differences in structural model between two different groups: large-sized company and midsize companies. 539 employees participated in the research. Results evidenced that the perception of Corporative Social Responsibility practices has a positive influence over organizational commitment. In the model for structural equations of first order, the perception of Corporative Social Responsibility towards clients, government and suppliers have a positive and significant impact on normative/affective commitment, while instrumental commitment proved to be positively and significantly affected by the perception of Corporative Social Responsibility practices towards employees. The multi-group analysis attested that only the trajectories of influence by perception of Corporative Social Responsibility practices towards employees over affective commitment and the perception of Corporative Social Responsibility practices towards clients, government and suppliers over affective commitment displayed any significant differences between the two groups of companies. This paper provides a contribution to the academic field as well as to the managing field. In the academic field, this study contributes to the existing literature on the relation between Corporative Social Responsibility and Organizational Commitment, especially in Brazil, and including the employees’ perception in this intersection. In the managing level, this study contributes to the discussion over which Corporative Social Responsibility practices should be carried out when one wishes to raise commitment levels in an organization.