Desempenho em redes de colaboração interorganizacional: um estudo no segmento de autopeças

Abstract

The competitive environment has, over the years, proved a mutant element for companies that compose it. Apart from this change in the competitive environment, a new phenomenon is part of this scenario: interorganizational collaboration. Thus, it is interesting to see situations where the competition was altered by the presence of collaboration, making sure that this new form of racing provides performance improvements of participating companies and also what factors may explain this improvement in competitiveness. The segment of the national auto parts aftermarket is experiencing a profound change in its distribution channels, compressing the image of retail, to respond to such changes, have joined and formed several actions, including the formation of the Network Âncora Auto Parts. Networks of interorganizational collaboration, as indicated Liczbinski and Bittencourt (2003), Zineldin (2004) and Parung and Bititci (2006), have the potential to contribute to the competitiveness of companies belonging to it, since it allows access to information, resources , markets and technologies that expand the economic advantages with respect to learning, the scope and scale of production or marketing. However, although the possibilities of increase in competitiveness by acting in collaboration networks are already widely discussed in literature, its measurement still presents challenges, not yet a validated model and already applied empirically to measure the competitiveness of organizations that work included in collaborative networks. Liczbinski and Bittencourt (2003) and Wegner and Dahmer (2004) propose models of evaluation that provides the analysis via three analytical dimensions: Individual, Relational and Structural. Thus, the objective of this research is to examine the influence of structural and relational factors in the perception of performance by managers of firms in the Network Âncora Auto Parts in Pernambuco. The quantitative study was conducted through a field research on the companies participating in this Network Âncora Auto Parts, eighteen companies participated in the survey. The instruments used were a collection of semi-structured interview with the current president of the Network Âncora Auto Parts of Pernambuco and a questionnaire addressed to the managers of such companies. For the treatment of data coming from the questionnaire were used the following techniques: descriptive statistics and multiple regression. In multiple regression analysis were used two econometric models, reciprocal model and the logreciprocal model, since the literature did not indicate an empirical model has been tested. In the case of the interview was made using the technique of content analysis. With these results it is confirmed statistically the relationship between the structural and relational dimension and the performance perceived by managers. As finally considerations we present a quantitative analysis via the econometric models applied to analysis of performance in companies incorporated in networks of interorganizational collaboration, contributing to improvements in understanding and managerial implications.