Funções discursivas dos processos anafóricos - uma rediscussão dos critérios de análise

Abstract

In this thesis, we reconsider the criteria that characterize the discursive functions of anaphoric processes from the analysis of advertisements. The goal was to identify the discursive functions present in the genres news, add, opinion article and joke, taking as its starting point the framework of functions suggested by Ciulla (2008). We assumed a cognitive-discursive perspective of referral, through which has been expanded the conception of anaphoras. A discursive approach for the analysis of referential processes must consider not only the referred expression itself, but also the set of contextual elements arranged to the sociocognitive-discursive negotiation of the referents. Based on this assumption, we believe it is necessary to conduct a rediscussion of the criteria used for the analysis of the discursive functions performed by the anaphoric processes. The main framework for the study of the discursive function is the work of Ciulla (2008), which aims at establishing criteria that allow a boader view of referential processes that could not only reveal functions, but could also take into account the characteristic mutability of the process of referential construction and that could, therefore, stand constant additions and adjustments, according to the observation of the diverse situations of use. Specifically, we extracted from Ciulla's work (2008) the framework of discursive functions suggested by the author in order to test it in other genres: news, add, opinion article and joke. This application demands a reorganization of the mentioned framework, considering the contextual characteristics in which these genres are practiced.