Personagens da revista Sabrina: uma análise de conteúdo

Abstract

The purpose of this work was to describe the content conveyed through SABRINA magazine about both the two main characters, feminine (FC) and masculine (MC) ones. Seven issues were analysed, picked up from each block of 60 issues, from wich 7632 messages were collected. The results os statistical analysis showed significant uniformity of frequencies in the use of 64 symbolic categories to describe the characters along of 15 years of publication. Besides, the FC was depicted mainly in terms of emotion (21,11%), dependency (12,43%), eroticism (10,04%), assertivity (5,7%), physical aspects (5,53%), conflict (5,37%) and atonicity (4,34%); and the MC, according to eroticism (14,19%), insociability (12,35%), leadership (11,2%), physical aspects (10,07%), emotion (8,66%), deviation (7,33%), and assertivity (6,27%). Thus, the FC was organised in between contradictories potes: desconfortable subjetive states were followed by accounts of eroticism; leisure and evasion; dependency by descriptions of assertivity, etc... The MC, in contrast; besides erotic, rich, leader, satisfied and inteligent was distant and in deviation from accepted rules.