A Biblioteca Universiária e as redes sociais: O caso do Mural Interativo do Bibliotecário

Abstract

Discusses the presence of the Library System of the Federal University of Ceará (UFC) on social networks and presents the Fan Page Wall Interactive Librarian as an alternative to disseminate actions, routines and services offered by the Library System media. Objectively assess the presence of the university library in a social network via a Fan Page. Further notes the difficulties faced by university libraries that conditions their presence on social networks, and evaluates the publications made by Fan Page which contents favor the visibility of the Library System. The methodology used to develop the research is guided by the empirical research and literature review on: social networks, and use of Facebook for university libraries, as well as descriptive and exploratory to describe and evaluate the participation of the Fan Page search as alternative media evaluating the metrics provided by Facebook. Emphasizes at the end that voluntary participation Interactive Wall Librarian touting services and specific routines of the Library System of the UFC, favors the engagement there of within the social network.