Planejamento estratégico para uma startup do setor de foodtech

Abstract

Strategic planning is an essential process for defining and achieving an organization's long-term goals. Therefore, this study seeks to develop a strategic plan for a FoodTech startup, with the aim of providing the organization with sustainable growth and adaptation to the digitalized food market. To this end, this work addresses the main phases of strategic planning, including environmental analysis, definition of objectives, formulation of strategies and action plans. The methodology adopted consists of the application of methodologies consolidated in the literature such as SWOT analysis, the Balanced Scorecard and 5W2H. The problems identified include the high demand on the team, which results in work overload and operational failures, in addition to the decline in the quality of customer service, reflected in the reduction of the rating on Reclame Aqui. High operational costs were also observed, especially with prospecting events and maintenance of the sales structure, in addition to the difficulty in keeping up with the growing demand, which affects delivery times and service capacity. Additionally, technological dependence presents significant risks. Several strategies were proposed, such as the implementation of problem-solving methodologies, expansion into new market niches, improvements in the UX/UI of systems, strategies to alleviate high demand and expansion into new leads in the interior. It can be concluded, through the case study, that if strategic planning is implemented, it can help the company achieve growth, providing a clear direction and facilitating decision-making. The startup, with these strategies, will be better prepared to face challenges and position itself competitively in the FoodTech sector.