Finanças comportamentais: uma análise dos fatores socioeconômicos no processo de tomada de decisão financeira

Abstract

The present work seeks to promote the debate about the behavior of anxious agents in the decision-making process, taking an uncertain market as a scenario and taking into account that socioeconomic factors can change the individual's perspective regarding their financial decision-making process. From the application of an attempt, the research aims to identify heuristics and views in the decision-making process of a segment of individuals in Brazil with the intention of confirming the requests presented in the Theory of Behavioral Finance. In summary, it is understood that this work collaborates with the extension to the debate of the study of Behavioral Finance and the way in which it can be seen and applied in the field of financial decision-making. The results showed that socioeconomic factors in financial decision-making, and that the individual presents behaviors that violate the theory of expected waiting, and the maxim of unlimited rationality.